Family and friends

Co-founder & President

Serial entrepreneur, Xavier is the glue that holds the team together. He is undoubtedly also the most aesthetic and demanding member of the group. He is passionate about beautiful machines (Triumph, Morgan, Defender, Riva, etc.) as well as the world of beautiful things and unique objects. Every day, he tries to put his favourite hashtag #paslesplusmalheureux (not the unhappiest) into practice. Xavier is also the creator of a leading event, ‘Les Sommets du Digital’ (Digital Summits), and a publishing house, Editions Kawa.

Co-founder & Designer

Guillaume, an industrial designer, is passionate about beautiful mechanics. He has developed expertise in creating elegant products with a neo-retro style.

He is deeply committed to quality and French manufacturing. Drawing on his experience, he puts his expertise to work creating innovative and attractive vehicles, paying meticulous attention to materials and details.

Each project is designed with passion, combining creativity and functionality to offer exceptional products.

Sales Manager

A passionate and committed entrepreneur, I see myself as a ‘modern alchemist’, an architect of change who co-creates and transforms the ordinary into the extraordinary; an altruist, a troublemaker. My raison d’être came about after my body spoke to me and said ‘stop!’ in the form of severe burnout. As a result, I now dedicate my life to supporting and helping individuals and companies to ‘develop their uniqueness while cultivating their authenticity.’ My quote: ‘Life is a challenge to be met, a happiness to be earned, an adventure to be attempted.’ – Mother Teresa –

Production Manager

With an unusual background as a designer/engineer, Pierre cut his teeth at several shared mobility start-ups (Zoov and then Fifteen).

A true jack-of-all-trades with a keen eye for beautiful products, he is involved in every stage of a mobility product’s life cycle, from design to production.

An avid cyclist who rides every day for both transportation and exercise, Pierre combines his passion with his work to give his all.

Accounting and Administrative Manager

As a company accountant, Sandra has spent most of her career in the automotive sector.

During her five years at ST Dupont, she discovered the luxury industry with its workshops dedicated to the production of exceptional items.

Through her passion for photography, she enjoys transforming ordinary objects into unique subjects or drawing attention to specific details using different shooting techniques. This is something that Ateliers HeritageBike has achieved perfectly with its bicycles.

Today, Sandra identifies with the values of Ateliers HeritageBike, both in terms of their Made in France status, the quality of their products and their environmental commitment.

Workshop and After-Sales Service Manager

A true enthusiast of beautiful mechanics and user of all types of bikes (sports: mountain biking, road biking, cyclo-cross, gravel biking; utility: commuter bikes, cargo bikes), Arthur is a dedicated and perfectionist technician who brings his experience and knowledge of bikes, as well as his attention to detail, excellence and continuous improvement.

After 13 years at SCOTT Sports, joining Ateliers Heritage Bike is an exciting challenge, allowing him to align his values with those of the shortest possible manufacturing cycles and promote exceptional French craftsmanship.

Advice

A cycling enthusiast (BMX and mountain biking) since childhood, Alexis is an entrepreneur based between Switzerland and Haute-Savoie.

His training in mechanics naturally led him to specialise in various aspects of product manufacturing and construction.

He has managed several companies and developed several brands, including a premium wooden ski brand with a particular focus on detail and technology.

He joined the Ateliers HeritageBike adventure because it makes sense to him and brings his expert eye to the team every day. But to be honest, he still spends a lot of his time between the mountains and the sea, enjoying outdoor sports such as sailing, kitesurfing, foilboarding, skiing and, of course, cycling.

Photographer

‘Nothing is trivial, everything is important.’

Advertising photographer and director, Stéphane has been a well-known and respected figure in the world of high-end advertising photography since 1998. He is steeped in the culture of the major brands he accompanies on long-term projects.

Aware of the strategic challenges they face, he is well versed in the complex tasks they entail. His expertise lies in the care he takes with his clients, their history and their values, and the high technical quality of his work. In 2000, he set up his own studio, bringing together a team of creative professionals and his own production company, for the sole benefit of his clients, thereby breaking with convention and established practices.

He also works in cinema as a director of photography.

Today, after many years of international shoots and productions, Stéphane has returned to his native Alps to run one of the largest studios in the region, surrounded by nature in the heart of the Chartreuse park.

‘It’s a beautiful studio, a place of rigour and energy, where you can dream with your eyes open.’

Bringing all his high-quality expertise back to our area, our region, is what drives him today. He is passionate about beautiful cars and motorcycles and regattas.

Digital consulting

Patrick, co-founder of the GARDENERS communications group in Annecy, is proud to join the team of partners.

Passionate about meaningful stories and the men and women behind them, he is convinced that authentic narratives are what make great brands tick.

At Ateliers HeritageBike®, he has found fertile ground where he can bring his taste for storytelling to strengthen the brand’s emotional connection and convictions. Joining this incredible group of partners and helping to propel Ateliers HeritageBike® to new heights is an adventure he couldn’t pass up.

Board Advisor

Loïc advises the CEO on strategic planning and innovation financing, while developing relationships with BPI and other financial institutions.

Key Responsibilities:

•Capital Structuring: Facilitating fundraising and debt financing.

•Strategy & Innovation: Advising on business plans and innovation financing.

•Institutional Relations: Establishing partnerships with the BPI.

Values

Loïc is passionate about innovation and sustainable development and is determined to support HeritageBike’s vision in the premium electric bike sector, bringing significant expertise and value to the company.

Event Manager

I have been very active in sports since I was young: mountain biking, climbing, hiking, horse riding. I quickly caught the competitive bug and, in this environment, I was able to get a foot in the door of the events industry. This led me to organise equestrian competitions, which allowed me to combine my passion for horses with my interest in this profession.

Interested in the luxury sector, I focused my studies in this direction with an International Bachelor’s degree in Luxury and Tourism. I then worked in private aviation as an operations agent.

It was during my studies and work experience that my attraction to high-end events was confirmed, and I naturally continued my career with a work-study Master’s degree in events at Ateliers HeritageBike.

Design Engineer

Design Engineer

Co-founder & Chairman

A serial entrepreneur, Xavier is the unifying force in the team. He’s also probably the most aesthetic and demanding of the bunch. He’s passionate about beautiful machines (Triumph, Morgan, Defender, Riva, etc.) but also about the world of beautiful things and unique objects. Every day he tries to put his favourite hastag #paslesplusmalheureux into practice. Xavier is also the creator of a benchmark event, Les Sommets du Digital, and a publishing house, Editions Kawa.

Co-founder & Designer

Guillaume is an industrial designer with a passion for fine mechanical engineering. He has developed an expertise in creating elegant products with a Neo-Retro style.

He is very attached to quality and French production. Drawing on his experience, he uses his know-how to create innovative, aesthetically pleasing vehicles, with meticulous attention to materials and details.

Each project is designed with passion, combining creativity and functionality to create exceptional products.

Associate

A top-level sportsman, Guerlain is not afraid to take risks to break new ground. First a multiple freeride world champion, then a motor racing driver (Dakar Rally Raid, WRC), he then began a career as a serial entrepreneur, between real estate and energy, and founded GCK, an ecosystem of 9 industrial companies offering technological solutions to accelerate the decarbonisation of transport, thanks in particular to hydrogen.

Associate

Romain, CEO of an FMCG company in the Annecy region, is the latest addition to the Ateliers ^{HeritageBike®} adventure. With a penchant for figures as well as business relations and a resolutely international outlook, his decision to join Les Ateliers was based on his taste for great human adventures, his convictions about new urban mobility and his love of beautiful machines. A case in point? His Ducati Mostro, renovated to the highest standards.

Partner

Jérome is passionate about everything he does, and he didn’t join the Ateliers Heriagebike team by chance! A lover of old Vespas and collectors’ items, he also co-manages a group that designs and manufactures furnishings and decoration shops. His experience of beauty, distribution and logistics, as well as manufacturing, is a real asset to the team.

Partner

Jean-Luc manages the marketing of a leading company in the world of industrial labels, particularly in the luxury goods industry. He’s just as happy on a competition mountain bike as he is on his Harley-Davidson or one of his vintage Vespas. He’s at ease with the times, but also with beautiful vintage objects like a pinball machine or a Porsche 356.

Associate

Nathalie is a key account manager for one of the world’s largest laboratories and brings to Ateliers ^{HeritageBike®} the rigour that is essential for channelling the creative energy of part of the team. Nathalie’s involvement in the venture is no coincidence either, as she has a passion for beautiful things, whether they be decoration, architecture or fine mechanical engineering. Her taste for a certain uncompromising art of living is very much in the DNA of the Ateliers ^{HeritageBike®}.

Partner

Laurence is in charge of a vocational training centre and has extensive marketing experience. Generous and committed, she brings her energy and good humour to the team, which is reflected in our communication.

Partner

An entrepreneur since the age of 23, with many businesses and holdings to his name, Patrick is a generous and committed man who doesn’t hesitate to get involved in projects and causes. He has a passion for vintage cars, and has already taken part in 6 historic Monte Carlo rallies. Based in the cradle of cycling, Saint Etienne, Patrick is a local player involved in sports clubs (Rugby), mayor of his commune, the local production ecosystem, …

Partner

Sébastien, CEO of a Swiss-based ESN with subsidiaries in Portugal and Madagascar, makes every effort to preserve a family DNA in all his companies. The start-up aspect and local production of Les Ateliers HeritageBike®️ were a perfect match for his values. A jack-of-all-trades in both sport and professional life, his knowledge of IT and the Swiss market is an asset to the team.

Partner

The son of 3 generations of millers, Pascal Cantenot, a graduate of the École des Cadres, founded La Panière in Aix-les-Bains in 1993.

After taking over a small industrial bakery with his father in 1984 and struggling to cope with a hostile team, Pascal had just one idea in mind: “Put together a team that works with him and not against him” The business plan and possible developments would follow. La Panière now has 42 bakeries in the Rhône Alpes region, has just opened its first shop in Switzerland and employs 500 people.

In May 2022, La Panière became a company with a mission, formalising the social and environmental commitments that have guided it since its creation. Pascal is a member of the Entreprendre Savoie and APM networks, and is also helping his son Julien to set up and develop a bakery business in Paris.

Partner

‘Nothing is serious, everything is important’.

An advertising photographer and director, Stéphane has been a well-known and recognised player in the world of high-end advertising photography since 1998. He is steeped in the culture of the major brands that he accompanies on long-term adventures. Aware of the strategic issues that drive them, he is well-versed in the complex assignments they entail.

His expertise lies in the care he takes with his clients, their history, their values and the highly technical nature of his work. In 2000, he set up his own studio with a creative team and his own production company for the sole benefit of his clients, breaking with codes and customs. He also works in the film industry as Director of Photography.

Today, after many years of international shoots and productions, Stéphane has returned to his native Alps to run one of the region’s biggest studios, set in the heart of the Chartreuse Park.

‘It’s a beautiful studio, a place of rigour and energy, where you can daydream’.

Bringing back all his high-quality expertise to our region is what drives him today. He has a passion for fine motoring and racing.

Partner

Thierry has been a manager in the pharmaceutical industry for over 15 years in the field of rare diseases and cancer. He is passionate about innovation, boldness and creativity “made in France” in the fields of watchmaking, eyewear and decoration. With a particular taste for aesthetics and design, it seems only natural that he should accompany HeritageBike in creating something different and unique, especially when the project is driven by experience and friendship… Caressing the exceptional and looking at beautiful objects

Partner

Pierre is a specialist doctor and university professor. He is heavily involved in mental health prevention and support for the most vulnerable, and is fundamentally focused on helping others. Quality of life and well-being are among the values he defends, as he aspires to live in the moment. This is particularly true of HeritageBike and its management.

Partner

Olivier was a notary in a village in the Loiret department, on the banks of the Loire and close to the Orléans forest. He practised this profession with a particular taste for rural life and family law. He has had national and international responsibilities. An experienced mountaineer, most of his leisure time was devoted to climbing, ski touring and expeditions to peaks of over 6,000 metres. On the eve of retirement, he suffered a serious stroke that left him paralysed down his left side.

Olivier is also passionate about strong human adventures such as Ateliers HeritageBike, and brings his experience to the administrative management of this young company.

Partner

A well-known figure in the field of branding and communications.

She currently manages Brand and Advertising for the group of a major telecoms operator. A lecturer at Sciences Po Paris, she regularly works with start-ups as part of her expertise.

Passionate about her job, cash, she is personally committed to Ateliers HeritageBike because she believes that the reindustrialisation of regions and Made in France are priority issues for our future. A proud Haute-Savoyard, her only fault is that she thinks “nothing is more beautiful than La Clusaz”.

Partner

Passionate about bikes (bi-cross and mountain bikes) since childhood, Alexis is a committed entrepreneur who lives between Switzerland and Haute-Savoie.

A background in mechanics naturally led him to specialise in the various aspects of production and product construction.

He has managed several companies and developed several brands, including a premium wooden ski brand with particular attention to detail and technology.

He joined the Ateliers HeritageBike adventure because it makes sense to him and brings an expert eye to his day-to-day work, but to be honest he still spends a lot of time between his mountains and the sea practising outdoor sports such as sailing, kiting, foiling, skiing and of course cycling.

Partner

Originally from Lorraine, Stéphane has lived and worked in Annecy since 2011, and has spent his entire career in the property industry. An expert before the LYON Court of Appeal, he is a partner and managing director of a commercial property valuation and consultancy firm specialising in commercial lease law, with an almost exclusive clientele of major national and international retailers.

A lover of gastronomy, wine and fine objects, it was only natural that he should be one of the first to buy a Heritage Origine, which Xavier delivered to him in 2021… on his birthday!

From customer to shareholder, it’s a wonderful story for Stéphane and Ateliers HertitageBike, who share the same values.

Partner

Jean-Robert Mamin is Managing Director of Swedish ad tech company SeenThis for France, where he heads up the team and activities from Paris. Known to many as JR, this Franco-Swiss is an experienced media industry leader who spent 26 years at Axel Springer, one of Germany’s largest media groups. With a career spanning three decades between France, Germany and Switzerland, JR is an international press, digital and TV specialist, with extensive experience in leading multimedia sales to key advertisers and international media agencies, as well as running international advertising sales houses. He has been a mountain biker for over 20 years, loves the mountains and nature, and has a passion for old English cars. He is also the owner of Champagne Mamin and the producer of two cuvées, JR Blanc and JR Rosé.

Partner

With over 20 years’ experience in the digital adtech and martech market, Sonia has been running the One to One Retail and E-commerce and One to One Customer Experience events for the past 5 years, both of which are renowned for their business quality and execution. An active woman for as long as she can remember, she’s motivated by sharing ideas and building projects. With her taste for beautiful things, it’s obvious that she wanted to take part in this wonderful Ateliers HeritageBike project, which combines elegance, shared values and, what’s more, is Made in France.

Partner

Ludovic is CEO of Brigade de Buyer, a French manufacturer of high-quality kitchen and bakery utensils. He is responsible for the group’s strategy, finance and transformation, in line with sustainability issues. He previously had extensive experience in mergers and acquisitions and investment.

Enthralled by bikes and motorbikes and by the Ateliers HeritageBike team, he joined us to support a human adventure that makes sense, through his strong commitment to new, innovative forms of mobility and to French manufacturing excellence. It’s the perfect opportunity to combine his passion for innovative projects with his passion for beautiful electric bikes!

Partner

Eric Dodin, 57, 20 years’ executive experience in B2C and B2B2C services. More specifically, over 10 years as CEO and Chairman of private equity companies.

Most recently as CEO-Chairman of AssurOne, a €50m insurtech company distributing insurance products and technology solutions.

Co-founder of Sorius, a start-up specialising in promoting the use of bicycles, incubated by IBM for the artificial intelligence part. Most of his investments are in the cycling and CSR sectors. Chairman and founder of CyclingTech France, an association that supports and promotes young cycling companies.

Graduate of Audencia 1988. Passionate about development, innovation and human issues.

Partner

A passionate and committed entrepreneur, I describe myself as a “Modern Alchemist”, an Architect of Change who helps to transform the ordinary into the extraordinary; an altruist, a troublemaker. My raison d’être came after my body spoke to me and said stop! In the form of a severe Burn Out. The result is that today I dedicate my life to supporting and undertaking all individuals and companies to : “Developing your Singularity while cultivating your Authenticity.” My Quote: “Life is a challenge to be met, a happiness to be earned, an adventure to be attempted.” – Mother Teresa –

Partner

A general engineer and keen physicist, Matthieu began his career in major international groups. Passionate about sport, driving and mechanics, he was quickly caught up by his spirit of innovation and freedom. He set up his first company to develop new suspension technologies. 8 years later, Matthieu is an expert in suspension technology, the originator of 7 patent families and around ten industrialised products, and never stops imagining the future of mobility. “Nothing is impossible, and the most beautiful roads are those that have never been travelled before! Add to that the human adventure, and you get a good idea of what ‘work’ is for Matthieu.

Partner

A lifelong cycling enthusiast, Christophe has led Mavic in recent years with remarkable energy and great ambitions to make the industry high-performance, attractive, profitable, with efficient distribution and an international vision. Christophe loves to share his immense expertise and it was only natural that he should become an active partner in Ateliers HeritageBike, so impressed was he by the quality of manufacture and the history of this promising young company. Christophe has had a soft spot for the Heritage Origine model with its motorbike inspiration ever since it was created. There’s no doubt that Christophe’s arrival in the Ateliers HeritageBike adventure is an opportunity, and that his passion and wealth of experience will be a strength.

Partner

“You don’t have to predict the future, you just have to make it happen”.

Alexandre is a true enthusiast. He already has a passion for cars, with incredible experience in operational general management (Porsche, Bentley, Audi, VW, etc.) and 80 dealerships. He’s also passionate about entrepreneurship, where he never stops, from opening a life annuity agency to helping his son create a Beer Truck concept in a VW Combi. Alexandre joined HéritageBike after meeting Xavier Wargnier: a real project for society and alternative urban planning in his eyes. He shares the company’s values in terms of positive impact and this new way of looking at everyday travel, but with a vehicle that is both emotional and exceptional.

Partner

Jeremy is a self-taught entrepreneur. After 20 years in digital insurance brokerage (including the creation of AssurOne Group), he decided to invest in and actively support companies that meet the triptych of innovation / aesthetics / French (ADN Solutions, Ateliers Diva, les Hardis, Nomadism, Smatchy, La Tiny Bordelaise, Ateliers Heritage Bike).

A keen traveller, Jeremy loves photographing the world and witnessing beauty wherever it hides. At the same time, he naturally devoted himself to his passion for reportage photography, joining the Hans Lucas press agency and creating a new insurance solution for photo-reporters (Save Reporter).

Partner

Romain has turned his optimism into a way of life where ‘anything is possible’ goes hand in hand with determination.

For over 17 years, he has been putting his ideas to work for his customers in the energy and insulation sectors for the construction of industrial buildings. But what drives him most of all is sharing and living together.

After graduating from business school and starting his career in the oil industry, Romain returned to his native region to join the family group set up by his father and then taken over by his two brothers.

Passionate about his work and the people he meets, but also keen to discover new things, travelling is part of his life: a confirmed globetrotter, he loves bivouacs as much as fine hotels: an adaptability that he knows how to put to good use for his customers.

Partner

Curious, entrepreneurial, an advocate of sideways steps and voyages of discovery, Laurent always has an eye to “further afield”, an idea for “what’s next…”. He loves people, the real, the sincere, the beautiful, and the stylish French mechanics (follow my lead! ).

Independent (free to make his own choices), he works with his French industrial clients and distributors in the building and civil engineering sector, on the themes of sales performance and (real) human relations, the kind that look each other in the eye, and have the courage to speak the truth and really listen.

A lover of the great outdoors, he now lives on the Basque-Landaise coast. But thanks to the human adventure of the Ateliers HeritageBike® team, he is still treading the steep slopes of the Aravis mountains, thinking… or cycling.

Partner

Aged 27, M&A analyst specialising in media and technology at Mediastone Partners (Natixis group). Graduate of Skema BS in corporate finance. I’ve had a passion for classic and modern cars since childhood. Very attached to French know-how.

Partner

Marine, Managing Director of a social housing organisation, has spent 30 years working in the field of social housing, with a strong appetite for networking, with the aim of always helping the most vulnerable. A passionate woman, she finds it hard to resist over-investing in everything she does. As a member of the Annecy Altitude club, Xavier was an obvious choice from the outset. He reminded her of the “hamster that can’t stop running in its wheel” defect, with an ischaemic stroke in March 2021 and hemiplegia on the right.

Since then, she has been rebuilding her life, learning to be more reasonable but retaining her passion for beautiful things, her loyalty to her friends and her willingness to support projects that make sense to her. She may never be able to ride a product from the Ateliers HeritageBike, but taking part in this human adventure is a wonderful project in itself. The friendship she shares with Xavier, and the values that make sense, have encouraged her to take part in the adventure BUT in a sensible way ;-).

Her knowledge of managerial arcana and her pursuit of network building, now in the field of inclusion, could also be assets. In any case, we’ll be giving this start-up our unstinting support.

Partner

Passionate about sport from an early age, Clément is constantly seeking to relive these emotions through adventures where teamwork, trust and commitment are at the service of performance.

Investing in Atelier HeritageBike was an obvious choice: the design, worthy of a work of art, makes no concessions on performance, and the production and creation model is remarkable. Creating innovative, value-bearing products and offering a unique user experience is an exciting challenge for him.

With twenty years’ experience in sports brands, Clément is now Marketing Director for one of the market leaders in Germany and will be using his expertise to make Atelier HeritageBike a real success story.

Partner

With a technical background and working in an engineering design office for the deployment of equipment in the road sector, tunnels, motorways and towns, I am by nature attached to technology and its management.

I was seduced by the innovative concepts of the HeritageBike workshops and the enthusiasm of the people behind them.

I also enjoy the discreet art of enhancing flower beds and house exteriors with horseshoe sculptures.

I also enjoy hiking, mushroom picking and why not end the day by preparing a good dish accompanied by the right wine to match the flavours.

I’m also aware of the changes taking place in the world, both climatic and geopolitical, and I keep a close eye on current events and innovations, so that I can remain confident about the future and support future generations.

Partner

Rémy Gautheron is a consultant specialising in the transformation of the finance function, providing his expertise to optimise and modernise the organisation of financial services and processes in companies. Passionate about innovation, he is particularly interested in advances in the field of mobility.

Partner

Pierre has a passion for motorcycles. A motorcyclist for 45 years, he has ridden on roads and circuits on some of the finest Ducati sports bikes (916, 998, Desmosedici RR, Panigale Final Edition), as well as the Norton Commando he inherited from his father. He also enjoys touring the beautiful roads of France in his old Porsche 911 cabriolet.

A computer engineer by training, Pierre has spent his entire career in technology, in charge of marketing and communications for software publishers, Internet service providers and start-ups. Pierre is currently Senior Director, Product Communication at SAP.

Partner

His professional career in the consulting and auditing sector has always been marked by a desire to stand out from the competition. The Group of which he was Chairman for some fifteen years based its strong development on niche sectors, enabling it to acquire expertise that is recognised throughout France.

Having taken a step back, Eric is now keen to invest in projects that appeal to him and in which he can contribute his administrative and financial expertise.

He’s also a fan of beautiful German and Italian bikes, with which he regularly criss-crosses the Swiss and Italian Alps, and he’s aware of the environmental issues at stake. So joining the Ateliers HeritageBike adventure was an obvious choice for him.

Partner

In 1979, I opened my first supermarket under the Intermarché banner.

I left this group in 1993 after operating 3 Intermarché stores in the Vaucluse (my father was one of the original founders of this group of around fifteen).

Then in 1994 I opened a small hypermarket under the Système U banner in Manosque.

In 2005, I sold the business and set up my own investment holding company. Since then I’ve been involved in a number of real estate transactions focused on commercial buildings, and now that I’m approaching 70, I’m enjoying life while remaining open to economic life and great stories like yours.

Partner

Patrick, co-founder of the GARDENERS communications group in Annecy, is proud to join the team of partners.

Passionate about meaningful stories and the men and women who tell them, he is convinced that authentic narratives make the hearts of great brands beat faster.

At Ateliers HeritageBike®, he has found fertile ground in which he can bring his taste for storytelling to bear to strengthen the brand’s emotional bond and convictions. Joining this incredible group of associates and helping to propel Ateliers HeritageBike® to new heights is an adventure he couldn’t miss.

Partner

I’m an entrepreneur in the recruitment and temporary work sector, originally from and firmly rooted in the Pays de Savoie region, but I’m also a keen cyclist. My business and commercial orientation is resolutely focused on providing solutions, by putting people at the heart of my daily actions.

I’m particularly attached to “Made In France”, and to entrepreneurship, where the strength of individuals works towards collective success.

Partner

Vincent has been cycling to work every day for over 25 years, summer and winter, to keep fit, get a feel for his surroundings and watch the seasons go by. He has seen the increase in the number of people cycling every day and the development of facilities dedicated to cyclists as a driving force behind innovation by manufacturers.

He was won over by HeritageBike, which offered a relevant response to new cyclists looking for a beautiful bike that was easy to handle, safe, reliable, met their real needs and was made in France to the highest standards.

It’s going to be an exciting experience to have the partners involved in the roadmap for producing exceptional products.

Having long been aware of the importance of reducing our carbon footprint, Vincent is convinced that electric bikes are part of the solution.

Partner

Over 25 years’ experience with Tier 1 and Tier 2 equipment manufacturers. For the last 10 years, managing a start-up specialising in plastics processing for high-value-added interior and exterior parts (decoration and integration of electronic functions) to reduce space requirements and CO2 emissions.

Strong technical, design and marketing experience.

Partner

Automotive engineer and mobility consultant

With over 25 years’ experience in the automotive industry, I have contributed to the creation of dozens of concept cars, prototypes and production vehicles for top-of-the-range brands. My expertise extends from design to validation, from analysis of customer needs to the creation of high value-added products, with the management of major projects at its core.

I have an MBA with specialisations in entrepreneurship, innovation and sustainable development. I work with SMEs to help them structure their businesses, from upstream thinking to putting strategies into action.

And to recharge my batteries, I pedal and swim, because I’m not a fan of running. My next challenge? To enjoy myself throughout a triathlon.

Partner

Eric is a 57-year-old self-taught serial entrepreneur in the high-tech, communications, digital and events sectors.

He is also an investor in French tech start-ups.

Since 2017, he has been running an international speakers bureau based in Annecy.

Partner

An entrepreneur with a passion for mountains and technology, and a former aeronautical engineer at Dassault Aviation, Nicolas is the founder and inventor of MoonBikes, the start-up behind the world’s first ultra-light electric snow scooters. In three years, MoonBikes has sold more than 1,000 units, mainly in the United States and Europe.

Passionate about light mobility and entrepreneurship, Nicolas fully embraces the values and ambition of Ateliers HeritageBike.

Partner

Passionate about ice hockey, which he has been playing for… a long time, Thomas has passed on the passion to his 3 children. A multi-sector entrepreneur for 20 years, successively in mobile telephony, tourist accommodation and then outdoor leisure activities (electric Swincars in the mountains), he is also an avid hiker and explores the mountains on foot, by bike, on skis or on MoonBikes. A customer of this fine brand since 2022, Thomas joined forces with its founder, Nicolas Muron, in 2024 to relaunch it.

Partner

Emmanuel, 47, a software and customer experience management strategist, is delighted to be joining the team of partners.

A specialist in market research, marketing and communications with over 20 years’ experience, Emmanuel also lectures at leading business schools and has published a book on marketing.

Passionate about beautiful machines and totally convinced of the strategic importance of ‘made in France’, he has joined the Ateliers HeritageBike® adventure to support the shift in mobility towards electric bikes, working with a team of enthusiasts and beautiful objects with evocative designs.

Partner

An engineer by training, Christian Guillet is the founder of the VARIO BIKES mountain bike brand, created in 1998 and a pioneer in downhill and freeride bikes. The brand grew for 10 years, with production in France, before being sold to GO SPORT.

After this great human adventure, Christian took over and developed the SIEBEC Group, a specialist in the filtration and treatment of industrial effluents. He stepped down as Chairman of the Group in March 2024 to invest in and support start-up and business development projects via his personal holding company GNEXT.

With his passion for bikes and motorbikes and his experience of setting up and managing industrial companies, it was only natural that Christian should invest in the HeritageBike® Ateliers project.

Partner

Aged 48, originally from Grenoble but a resident of Annecy for 25 years, I work as an insurance broker and consultant.

I’m also co-President of Réseau Entreprendre Haute Savoie, a director of MEDEF Haute Savoie and an APM member.

Partner

Chief Information Security Officer at Alpian, a digital bank in Switzerland, Sébastien has almost 20 years’ experience in IT and IT security, mainly in private banking. Recognised for his expertise and holistic understanding of the IT world, he implements quality practices in organisations. With an engineering degree from Polytech Nancy and a DEA in bioengineering and biomaterials, he continues to learn on a daily basis.

An enthusiast of soft and sporty mobility, he likes to get on his electric bike to go to work, with which he has clocked up more than 16,000 km. In his spare time, Sébastien enjoys outdoor activities in all seasons, running in the mountains being his favourite.

Partner

As Managing Director of a luxury goods company, Pauline has been responsible for setting up international operations (EMEA, Asia, US) and supporting the group’s strong growth over the last 7 years. A graduate of the Ecole Centrale de Lyon, she began her career as an engineer (R&D then industrial operations) before moving to California and taking part in new professional adventures (entrepreneurship, corporate strategy consulting at Kearney, politics in AURA). She has always had a passion for board sports and thrills, particularly 2-wheeled sports. Her 2023 favourite: crossing the Verdon on an enduro mountain bike.

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Robin is the Chairman of an SME in the building and public works sector which covers the two Savoies regions, and whose business is centred on energy, electricity and IT.

For the past 10 years, it’s been commitment, challenges and teams that have motivated him on a daily basis, and that’s what he likes about the Ateliers HeritageBike® adventure, and about Xavier’s energy, the taste for human adventure that makes sense in practice.

He is driven by the strength of the collective, and the alignment of the teams which aims to reach a consensus in order to unite people in a common direction with the intention of having a demanding and quality customer experience.

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As Operations Director of a company specialising in the maintenance and repair of gensets and internal combustion engines, I’m above all passionate about technology and customer service. My two boys are enduro mountain bikers, so I spend all year competing in national and international events in this discipline.

As a fan of beautiful concepts, I was seduced by the Ateliers HeritageBike® label, so I’m proud to make my contribution to this great Made in France adventure.

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With around 30 years’ experience in the production of automated medical analysis systems, I’m now Operations Manager in a young Roanne-based company specialising in biotechnology, IVD and biopharmaceuticals. A former amateur rugby player, I’m also a motorcyclist and a lover of fine mechanical engineering.

Committed to French know-how, to the re-industrialisation of my country and to the environment, I’m happy and proud to be part of the Ateliers HeritageBike® adventure.

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Eric Bourdon, Engineer and manager in the cement industry for a major French group with operations in several countries. In addition to the performance of the production sites, I’m also in charge of the Group’s environmental strategy. I’ve always had a passion for beautiful 2-wheeled machines, whatever the brand, with a clear preference for Harley Davidsons. I don’t ride to the level of my passion, but the time will come when I’ll be able to make up for it. The overall approach of the HeritageBike workshops appealed to me for many of the same reasons: beautiful machines, technique, environment and, above all, fun.

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Jean-François has always been a keen mountain biker and cyclist, and now rides his own mountain bikes or fat bikes on the trails of the Haute-Savoie and Geneva regions.

After years as an IT specialist on the other side of the border, Jean-François decided to create his own brand of electric bikes with a wooden frame.

Since the start of his adventure and his first bike presented at the Strasbourg bike show, Jean-François has been in contact with Ateliers Héritages.

Joining the Héritage adventure is an opportunity to be even closer, it’s an opportunity to support made in France and beautiful bikes.

And above all, it’s a chance to talk about our bike projects.

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Elsa is an osteopath. She is very much a people person and is involved in an Association Agréée de Sécurité Civile where she is a volunteer first-aider. She is also involved in local community life.

It was when she was looking to buy a bike that met her criteria for design, quality and ethics that she discovered Ateliers Héritage Bike.

Sensitive to beautiful objects and French know-how, she was won over by the values conveyed by the company, and by the desire to develop an exceptional product.

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For over 25 years, Thierry has been actively involved in the energy and environmental transition through a variety of entrepreneurial ventures. His career has been marked by a constant desire to place people and nature at the heart of his initiatives and to promote sustainable and responsible practices, whether in his professional or personal life. Whether in winter or summer, at sea or in the mountains, in business or in private, Thierry is an epicurean enthusiast.

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A top-level athlete, Thomas combines performance with a taste for adventure. A professional rugby player in the Top 14 with Section Paloise, he has been an international with the French rugby 7s team since 2022. His career has taken him to the four corners of the world, nurturing his spirit of exploration and his attraction for new challenges. A keen motorcyclist and outdoor sports enthusiast, he likes to combine sport and nature through his travels, both in France and abroad.

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Belgian by birth, an industrial engineer by training, he worked in brewing for some twenty years, first in Belgium and then in Switzerland. He then turned to premium mineral water for an SME in Valais.

His search for a high-performance bike for the Swiss topology and his interest in technology led him to discover Ateliers HeritageBike. What’s more, the approach of reindustrialisation at regional level corresponds to his values.

Active participation in a network of entrepreneurs was a major motivation for her to join this exciting adventure.